Brief
Kurr is an innovative app designed to simplify meal planning while promoting sustainable eating habits. By combining AI-driven recipe suggestions with a collaborative interface, Kurr helps families choose meals that cater to individual preferences and align with sustainability goals. Created by Umeå University students Jean-Fredric Birgersson and Niklas Eriksson, Kurr transforms meal planning into an enjoyable, eco-friendly experience for all.
Problem
- Meal planning is often:
- Time-Consuming: Requires significant effort to coordinate.
- Stressful: Managing conflicting tastes and needs can be challenging.
- Conflict-Prone: Varying preferences lead to disagreements.
- Poor planning contributes to:
- Food Waste: Leftovers and unused ingredients go to waste.
- Missed Sustainability Goals: Families struggle to adopt eco-friendly eating habits.
- Many people want to make sustainable food choices but lack:
- Knowledge: Understanding the environmental impact of food.
- Tools: Resources to plan meals that are both practical and sustainable.
- A clear gap exists for a solution that:
- Simplifies meal planning.
- Reduces food waste.
- Promotes informed and sustainable eating decisions.
Families face difficulty planning meals that cater to everyone’s preferences and dietary needs.
Solution
- Kurr functions like a “Tinder for recipes,” allowing users to swipe right to like or left to dislike recipes.
- Each family member creates a profile specifying their food preferences.
- AI-based recipe suggestions cater to individual dietary needs and preferences.
- Recipes liked by all family members are added to a collective list.
- The collective list can be converted into a shopping list with a single click.
- Collaborates with CarbonCloud to provide data on the environmental impact of foods.
- Engages with the World Wide Fund for Nature (WWF) to enhance sustainability insights.
- Educates users on sustainable food choices to encourage informed decisions.
- Simplifies meal planning while promoting environmentally conscious eating habits.
Capabilities
- AI-driven recipe personalization
- Collaborative family meal planning
- Swipe-based recipe selection
- Automatic shopping list generation
- Sustainable eating guidance
- Customized recipe library
- User-friendly interface
- Continuous updates and improvements
Strategy
To overcome meal planning challenges, Kurr employs a user-centric strategy focused on simplicity and collaboration. The app’s Tinder-style swiping feature streamlines recipe selection, ensuring family preferences are met effortlessly. AI-driven personalization tailors meal options to individual dietary needs, while sustainability insights from partners like CarbonCloud and WWF educate users on eco-friendly choices. Automatic shopping list creation reduces planning time, and curated recipes from top creators keep options diverse and appealing. By integrating education, collaboration, and convenience, Kurr transforms meal planning into a seamless and sustainable experience.
Features
- AI-Powered Recipe Suggestions
- Collaborative Meal Planning for Families
- Swipe-Based Recipe Selection
- Automatic Shopping List Creation
- Sustainability Insights for Eco-Friendly Choices
- Handpicked Recipes Collection from Top Creators
- Customizable Profiles for Individual Preferences
- User-Friendly Interface for All Ages
- Integration with Sustainability Partners (CarbonCloud, WWF)
- Support for Dietary Preferences and Restrictions
- Future-Ready Features like Seasonal and Cost-Optimized Recipes
your project into a success story.